RadLegacy

Radlegacy is an action sports social network for athletes, brands and fans. Garrett Mcnamara, popular hawaiian surfer, dropped the biggest wave in the world at Nazaré, Portugal. The video was seen by millions of people and now everyone knows Garrett but no one can tell what brands and products were used to drop that wave. Radlegacy tackles 300M daily views of athletes’ media contents without access to the brands, products used, price and points of sale. The millions of dollars spent by brands for athletes to promote products through media contents now have a direct stream for sale. Furthermore, it innovates the way the industry interacts by matching the three segments in an optimal way. Radlegacy tracks athlete’s financial value and social impact helping brands to explore their networks. Athletes have now access to a new profitable storefront followed by trends, sales and customers insights.